Services

Reason-Based Strategy Development

• Marketing objectives definition
• Competitive analyses
• Internal audits
• Marketing management counsel
• Strategy and idea generation off-sites
• Marketing communications assessment
• Value propositions
• Positioning

Motivation Engineering/Implementation

• Counsel in all aspects of strategy implementation
• Planning component of creative development
• Audience motivation mapping
• Implementation ideas and concepts
• Naming
• Motivator messages
• Tagline development

Marketing Contingencies

• Contingency assessment
• Pre-crisis planning
• Contingency strategy (pre and post)
• Audience motivation realignment